CASHIERS SIGNS NEED YOUR SUPPORT!
In 2016 as part of an enhanced destination branding campaign, the Cashiers Area Chamber replaced the deteriorating “Cashiers” sign on Highway 64 West to welcome eastbound traffic with an updated design featuring a Whiteside Mountain icon.
Now efforts are underway to raise funds for two additional “Cashiers” signs, to be located on NC Highway 107 South and North (in cooperation with the Glenville Community). In the future, a fourth site on US Highway 64 East will be explored.
“Providing effective destination and wayfinding signage supports a memorable and positive visitor experience,” explains Stephanie Edwards, chamber executive director.
Last year, the Jackson County Tourism Development Authority gave the Chamber a one-time $2,500 award toward the initial sign construction, which was to serve as a pilot project for other approaches which would be privately funded.
Approximately $8,000 must be raised to cover costs of adding two signs. The public as well as Chamber members are invited to donate to ensure project success. Personal and business contributions are welcomed and will be acknowledged in related promotions.
The 4x8 foot rough-hewn cedar structure, designed by Mountainworks Custom Home Design and manufactured by AGM Sign Company, features a profile of Whiteside Mountain and “Elev 3,484,” highlighting Cashiers’ popular, high elevation setting, and is capped with copper trim.
The Chamber’s other 2017 economic and community development priority initiatives include workforce development, housing, pedestrian mobility and safety and broadband connectivity. Our Core Purpose is “To provide extraordinary Leadership as an Advocate for business, Information Source for the Community and Conduit for building destination awareness and responsible growth.