The Chamber's Core Purpose is to "Provide extraordinary Leadership in the Cashiers Area as an Advocate for business, Information Source for the community, and Conduit for building destination awareness and responsible growth." We embrace Core Values of Energy & Enthusiasm, Inclusivity, Integrity, Leadership, Hospitality, Preservation of Culture and Commitment to Membership. 

One of the ways we strive to serve as an information source for the community is by offering, promoting and maintaining an online community calendar to "Stay in the Know" on the Plateau. Area businesses and organizations are invited to post and promote events happening in Cashiers, Glenville, Highlands, Lake Toxaway, Sapphire and our surrounding mountain communities. The Chamber actively promotes the site on social media, across partnership websites, in paid print advertising, in 25,000+ print copies of our Annual Visitor Guide & Membership Directory, featured promotion in 25,000+ copies of our annual Shopping & Dining Guide, via community banner display, personal referral and more. It is our pleasure to promote area business and organizations year-round to insure prosperity and high quality of life in our mountain communities.